Influencers and content creators on TikTok recommend products to their followers with direct links to purchase the items online.
Photo: bay ismoyo/Agence France-Presse/Getty ImagesTikTok, the viral video-sharing platform, is betting heavily on logistics as it tries to turn its outsize streaming audience into a big share of the U.S. e-commerce market.
The social-media app is setting up a network of warehouses and fulfillment operations, taking on nuts-and-bolts tasks such as managing inventory and delivery from the array of independent merchants that are selling goods to TikTok’s legions of followers.
Organizations:
Agence France
Locations:
U.S